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The Daily Fluff connects Melbourne pet owners with the latest and greatest in pet products and services through a lifestyle website and curated social media channels.

We are sharing information on everything from pet health and wellbeing, to behaviour tips and tricks, fun activities to do with your pets on the weekends and the latest pet fashion, toys and accessories.

Did You Know…  

  • According to a recent survey:
  •  There are currently more than 25 million pets in Australia
  • Nearly 5 million of Australia’s 7.6 million households are home to pets
  • Families treat pets as part of their family  and are willing to spend the same amount of money on their pets as they would for a family member
  • Dogs are Australia’s most popular pet, closely followed by cats
  • 50% of Australian’s live in a household with at least one cat and/or dog in it
  • More than 1.1 million Australian households are planning to get a companion animal in the next 12 months. About half are looking to acquire dogs, and 25% are wanting to acquire cats
  • Pet owners are currently estimated to spend $1.6 billion on pet products and accessories a year, $976 million of which is on healthcare products

Are you looking for new ways to connect with your consumers?  It’s time to advertise with The Daily Fluff.

THE DAILY FLUFF connects DIGITAL INFLUENCERS with BUSINESSES WE LOVE, and showcases their services and products to READERS.

The Daily Fluff is the only comprehensive local website to cater to the pet owner’s every need. Here you can find information on a range of categories, from health, to wellbeing, fun, fashion and pet travel and transportation. Pet owners can also access information on trusted pet suppliers and brands in their local area.

The Daily Fluff sets itself apart by sharing tips and insider info from some of Melbourne’s favourite celebrity pets and their owners.

Now readers can find out where their favourite Insta-famous pets shop for their fabulous fashion and where they like to head for a fun play-date on the weekend. For brands, they have the opportunity to tap into the huge reach of these digital influencers to help promote their products and services to an enormous audience.

Want to find out more about our tailored advertising options? Email us